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The gaming landscape is seeing another AI-inspired existential crisis. Yesterday, multinational tech conglomerate Google began to roll out access to Project Genie. In Google’s own words, “Project Genie is a prototype web app powered by Genie 3, Nano Banana Pro and Gemini, which allows users to experiment with the immersive experiences of our world model firsthand”.
As the video below showcases, this promises to act like the ChatGPT of 3D environment creation, allowing users to type prompts to create virtual environments to explore. This is developed in three stages:
- World sketching: this allows the user to input a prompt and receive a preview of the AI-generated virtual environment.
- World exploration: Users are then given the ability to explore the world, while “Project Genie generates the path ahead in real time based on the actions you take.”
- World remixing: This will allow users to further edit their generated world.
According to those who have tried it, Genie is capable of figuring out gravity, object behaviour, and character movement in real time. As the below tweet shows, Genie is seemingly capable of creating a full Subway Surfers replica.
As of now, this rollout is clearly not intended for large-scale uses, with the experiences currently capped at 720p and 24fps for 60 seconds.
Creative heat death
However, as you might expect given the above example, it did not take long for the IP breaches to begin. The user behind the Subway Surfers replica also created a Breath of the Wild replica within this model.
As you also might expect, this facsimile is far jankier than the real deal.
Jankiness will likely be the least of the concerns raised by critics of this new venture. The narrative here largely mirrors a similar rollout of video and image generation on SoraAI, where users were given free rein to generate IP-infringing content on the platform before the capacity to do this was significantly cut back.
This process has already begun, since Project Genie has halted users’ ability to generate content based on Nintendo’s flagship plumber.
In the short term, the quality on display shows obvious flaws. The Breath of the Wild ‘replica,’ for instance, is a far cry from the original.
Still, long-term, one cannot help but see this as yet another defeat in this war against AI art. The technology on display will be too tempting for companies to turn down in the long term and could suggest a greater investment in generative AI over developers.
Both would have severely negative consequences for the games industry as a whole.
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